It can be difficult to find the right career path. It is important to pick the topic that you are most passionate about and that is stable over time. Wade Marketing created this comprehensive guide.
Digital marketing is one of the most lucrative professions. There are many career opportunities in this field. You will be amazed. It will be even more amazing in 2022.
1. Learn the basics of digital advertising
Digital marketing beginners should first learn about the basics of digital marketing.
Digital marketing, also known as internet marketing, is a broad term that describes marketing via the Internet.
It includes many components that encompass all aspects of online marketing. It does not cover any one discipline. It can be a combination of a number of channels and processes that you use to support your digital marketing campaigns.
Particularly, digital marketing has the following channels
- Search Engine Marketing is a mix of paid and organic search engine optimization.
- Website Marketing – Promotion of your website via the Internet
- Content Marketing – How to use different types of content in your digital marketing campaigns
- Email Marketing – Marketing products and/or service via email
- Social Media Marketing – Marketing via Facebook, Instagram or other social media platforms
- Mobile Marketing – marketing via various App Stores such as Apple Store or Google Play
- Video Marketing – marketing via YouTube, Vimeo, and other video channels
- Affiliate marketing is a way of making sales by promoting other people’s products and earning a commission.
2. Create your website
After you have mastered the basics, it is time to get into digital marketing.
Start your own website to learn how you can use digital marketing strategies in real life.
Digital marketing is not just a theory. Digital marketing is practical, quantifiable, and measurable. Understanding the theory behind SEO and social media marketing is not enough. It is also important to know how to implement the different techniques.
You will be promoting different websites to increase organic traffic (SEO) and/or sales via social media advertising or PPC.
By creating your website, you can build both confidence and skills.
A blog can be set up to improve your ranking and find or create a product you can market through advertising. You want to sell.
3. You can make a career out of SEO experts
Digital marketing requires SEO skills. You must learn other skills to become an SEO expert.
SEO will teach you how to make websites that users and search engines love.
SEO can be learned slowly. Once you feel confident in SEO, you can move on to the next stage.
4. Get a Google Ads Certificate
As a digital market strategist, Google Ads Management (previously Google AdWords), is part of your job. This allows you to promote products and services across multiple Google properties and websites.
The best way to learn the skills you need quickly is with a Google Ads Certification. Google AdWords Experts are able to be trained using a variety of resources. You can demonstrate to clients and potential employers that you have the skills required by becoming certified.
5. Advertising on Facebook: Learn the Art of Facebook Ads
Next comes social media marketing. Particularly, Facebook ads. Digital marketing professionals need to be familiar with the functions of social media networks like Instagram, Pinterest, LinkedIn, and Pinterest. Your campaign budget and time should be spent primarily on Facebook and Instagram.
Facebook is not only a great social network but it’s also one of the best tools for digital marketing campaigns.
It is becoming harder to get organic exposure via Facebook. You must be able to use Facebook as an advertising tool.
If you are familiar with SEO and Google Ads, Facebook Ads will be easy to use.
While many of these concepts are similar to PPC, you must be able to use the tool correctly and familiarize yourself with the policies.
6. Google Analytics Expertise
Analytics is a key skill for any analytics professional working in digital marketing.
Everything can be measured. This is a key characteristic of any digital marketing campaign.
This information will tell you how many people have seen your campaigns and clicked on your ads. You can use this information to calculate conversion rates.
To make informed decisions, it is crucial to be able to analyze and measure data.
Start by learning Google Analytics.
7. Digital marketers can be found as a freelancer.
The next step in your journey to becoming a digital marketing professional is to get a job as a professional digital marketer. Many remote jobs in digital marketing are available.
Although it is great to create your own website (step 2), it is quite different than doing digital marketing for clients.
You will be responsible for managing client accounts.
8. Internships can be real
Another way to rapidly build your skills is by working as a digital assistant in an agency.
It is highly recommended. It will teach you how modern digital marketing agencies operate and give you some ideas for setting up your own.
To start your freelance marketing career, you will need to learn everything from the ground up.
As I mentioned above, working with clients can be a completely different experience to digital marketing on your website. You will spend too much time on tasks that are not ‘billable’, which can lead to a decrease in your income and salary.
9. Learn how to use digital marketing tools
You need to not only be able to use Google analytics but also how to use other digital marketing tools.
As you climb the ladder, you will manage a team of digital marketing professionals. You cannot use tools to evaluate and monitor their work.
This tool is great for creating dashboards across all channels and providing meaningful reports to clients or management.