There is no denying that the overall impact of the COVID-19 pandemic has impacted how we work, shop, and interact with one another. Across the world, the individuals had no option but to adjust to the ‘new normal.’ Therefore, make all efforts towards curbing the overall transmission of the disease while also keeping the economy alive.
While several industries have laid out due to the pandemic, let us look into how the pandemic has impacted the labels & packaging industry. Here are some points to consider:
Emphasis on Availability and Safety
Before the pandemic happened, one of the main goals for most businesses in the given industry was to attain sustainability. However, as the pandemic hit, the overall emphasis shifted to ensuring safety and availability. While sustainable products are excellent for the environment, they might not be necessarily effective in preventing transmission. Fears that surround the virus will eventually give way to packaging solutions that are both safe and sustainable.
Reusable or biodegradable packaging options will allow us to lessen waste and harm to the environment. Also, you can use them as long as they are hygienic and safe to use during this time. Still, businesses may have to take an extra step to converse about health and safety rules to customers through both labels and packaging.
E-commerce Reaching New Heights with Increasing Demand for B2C Packaging
During the ongoing pandemic, brick-and-mortar stores have undergone significant challenges. The overall rise of the e-commerce environment has wholly altered how businesses use labels and unique packaging solutions. Again, due to the general lack of availability and safety reasons through the supply chain, online retailers are now opting for less sustainable and safer packaging options. We do this to fulfil the respective orders instantly and in a manner to ensure good health practices.
Also, with the colossal jump in-home delivery of everything, labels and packaging can play an essential role in the journey of end-to-end customers where the delivery experience and unboxing of their products can be fully personalised. Imagine the extent of possibilities for brands and platforms to unleash ways to dramatically improve the unboxing experience and create better brand adherence and emotional reaction, which is all enabled by digital printing technology.
Learning New Rules for Top-quality Commercial Labels
Many businesses have become quite creative in the past year. However, whenever you ship or design a new product, you must ensure that the operations meet the respective standards. One thing that the pandemic has taught us all is that agility serves to be the ultimate virtue. The overall flexibility to deliver services as & when needed can help in distinguishing your business from others. It will also allow your business to thrive in post-pandemic conditions.
It is vital to educate yourself and others around you about the specific rules on commercial labelling for products you design, sell and distribute. It helps to safeguard both your brand and the public as we move forward to expect the pandemic to end.
While consumers may return to physical retailers after Covid-19, you can expect this change in buying behaviour will continue as customers have adapted to online shopping and prefer the ease and safety it offers.
The significance of labels and packaging will only keep growing as more customers turn to online shopping for day-by-day purchases. As a result, businesses are more inclined towards anti-viral and antiseptic packaging or a QR code that can provide the details of handling after scanning.
The packaging industry has demonstrated its capability to adapt. It is the perfect time to build confidence in consumerism and add to our recovery ahead of the pandemic.